Scotland’s “Wee County” is set to make a big impression on potential visitors, thanks to a new marketing campaign supported by VisitScotland.
Discover Clackmannanshire has received support from the national tourism organisation’s Growth Fund for a campaign to attract visitors on the strength of the stunning Ochil Hills and the other things to see and do in the area.
The Discover Clackmannanshire website will be revamped, and will feature new interactive mapping as well as walking and cycling itineraries.
The campaign will encourage people to explore what Britain’s smallest county has to offer, including scenic walks and cycle trails in the Ochil Hills; the Clackmannanshire Tower Trail; the county’s seven golf courses; and the Sterling Mills Outlet Shopping Village in Tillicoutry.
The money will also help pay for digital marketing activity, including the production of a new promotional short film about Clackmannanshire and a programme of social media targeting visitors from the likes of Edinburgh, Glasgow, Aberdeen and Dundee.
The campaign is match-funded by members of Discover Clackmannanshire, which include Inglewood House and Spa, Clackmannanshire Council, Sterling Mills Outlet Shopping Village, Alloa Round Table, Alloa Town Centre BID, Gean House/Ceteris, and The Woods Caravan Park.