Since the relaunch of Discover Clackmannanshire in early 2017, great strides have been made in the promotion of tourism within Clackmannanshire.
Last summer a successful application to the Visit Scotland growth fund enabled a year long digital marketing campaign resulting in a shared content reach of 2.64 million across the globe!
The campaign was designed to promote the unique experience of a short break in and around Clackmannanshire including the stunning landscapes, great walking and cycling plus unique historic attractions.
The campaign results proved that Clackmannanshire offered a very attractive tourism proposition and gave the team at Discover Clackmannanshire significant momentum to move forward and search for new and vibrant ideas.
Last month, the very first tourism map for Clackmannanshire was released packed full of things to do, places to see and ideas for the family including Clackmannanshire’s hidden gems…
It will be a fantastic asset for tourists to make the most of their break in the Wee County and has already been distributed to many local tourism businesses, major tourist attractions plus key tourism routes across Scotland.
If you would like your business to be on the distribution list, email firstname.lastname@example.org
Steven Campbell, Chairman of Discover Clackmannanshire said: “This new map will allow us to show visitors what is great about Clackmannanshire and allow them to plan a fantastic short break. I have to thank all the local businesses who contributed to the map and helped to fund the project in time for summer 2018. The first time of doing something is normally difficult but the digital media successes of the last year have shown that we mean business and helped to bring everyone on board early.”
2018 is already shaping up to be a bumper year for Clackmannanshire with the re-opening of the beautiful Japanese Garden at Cowden Park for the first time in over 50 years garnering huge national interest and TV coverage for the area.
The LEGO Exhibition at the Liberal Club, Mar Street, sponsored by DiscoverClacks and running until August 6 is already proving to be a huge success with locals and tourists alike. This fabulous exhibition follows the success of the Great Tapestry of Scotland’s visit to Alloa in 2017 which brought 9,000 extra visitors to Alloa.
When added to what’s here already; six golf courses, a luxury spa, a fantastic choice of hotels, B&B’s, cottages and campsites, a couple of medieval castles and three historical tower houses, Clackmannanshire really has a story to tell.
And that story is quickly spreading, the team at Discover Clackmannanshire have been busy building up engagement with over 30 companies now directly involved with the Group and over 100 business and attractions listed on this website.
Local community groups, the local MP and MSP and several Local Councillors have also approached the group to discuss collaborative opportunities and future plans.
It’s not just about tourists, businesses and politicians though as DiscoverClacks are keen to garner the views of local people too. The people who are interested in local development and who know the area better than anyone.
We want your ideas on the future of tourism in Clackmannanshire and the type of markets we should be focusing our attention on. We’re also looking for ideas for new tourism attractions and/or places of interest that could be potentially transformational for Clackmannanshire.
This is your chance to make a difference, there is a short questionnaire on our website, Facebook and Twitter page that will only take five minutes to complete.
This is a once in a lifetime to give your views on how the future of tourism in Clackmannanshire could look. Get involved!